Privacy apps, on the other hand, aim for clarity alongside transparency. It doesn’t matter how thorough and candid these policies are - if they’re not easily digestible, most users won’t take the time to read them. A 2018 study on the privacy policies of major brands like Facebook and Google found that most privacy policies run several thousand words long and take over 15 minutes to read. They’re often long, complex, and littered with legal jargon. Most privacy policies are difficult to read, let alone comprehend. Consider the four different ways a privacy app can protect you when a privacy policy can’t: 1. Unlike a privacy policy, a privacy app can give you a more private, personalized digital experience. If you want to protect your personal information online and limit data tracking, you have to take other steps, like using a privacy app. Keep in mind that a privacy policy, no matter how extensive, doesn’t grant you more internet privacy. The security measures they take to protect the data And the EU General Data Protection Regulation imposes penalties on companies that don’t comply with the rules about gathering and using personal information.Īs a result, most companies now have privacy policies that include the following information: Governments across the globe are enacting regulations around internet privacy in response to consumers’ growing unease about going online.įor example, the California Online Privacy Protection Act requires any website that collects personally identifiable information (PII) to have a comprehensive privacy policy. That’s partly because companies are creating privacy policies primarily to comply with new laws, rather than serve their users. Though privacy policies are supposed to be mutually beneficial, they tend to benefit companies more than consumers. In that case, you may have to read the privacy policy and accept its conditions before continuing to browse the site.Ī well-written privacy policy is designed to give users peace of mind and help establish a sense of trust between companies and consumers. You can usually find a link to a company’s privacy policy in small print at the bottom of a site’s home page, though sometimes policies show up as pop-up windows instead. In response to this distrust, companies and websites are drafting detailed privacy policies to help relieve users’ fears.Ī privacy policy is a legal statement that discloses the different ways a company or site collects and uses your personal information. As data tracking becomes routine, consumers are looking to tools like privacy apps to help guard their personal information.Īccording to a 2018 study from IBM, 41% of consumers don’t feel confident in a company’s ability to protect their personal details. The right to internet privacy is more important than ever.
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