![]() It’s also been used for the opening credits of TV series such as Medium and Eureka. A running list of its frequent application was recorded on the website, Papyrus Watch, set up a year before the SNL sketch. Like Comic Sans, there is significant derision reserved for the font because of just how often it has been used over the years. It sends Stephen spiraling out of control and the performance has cemented Gosling, and the sketch, as one of the most stupidly specific and iconic in SNL’s history. Not enough for Stephen who cannot get over the graphic designer’s Machiavellian use of the font, which one bystander describes as ‘tribal yet futuristic’. ![]() Later in the digital short, he speaks to Chris Reid’s graphic designer who argues that Papyrus could have been ‘the starting point, but they clearly modified this’. ‘He just highlighted ‘AVATAR’, clicked the drop-down menu and randomly selected Papyrus like a thoughtless child wandering by a garden, just yanking leaves along the way.’ ‘I forgot about it for years, but then I remembered that Avatar, the giant international blockbuster, used the Papyrus font as its logo,’ Gosling’s Stephen laments. While hosting Saturday Night Live in 2017, Gosling played a guy obsessed with the belief that the professional graphic designer behind the film font had lazily used the typeface created by Chris Costello in 1982. A design that has dispensed with the so-called Papyrus title font – a logo that has earnt cult appreciation over the years thanks to the hilarity of a Ryan Gosling sketch. The 2009 film has now been remastered in ‘4K High Dynamic Range’ to coincide with a re-release in theatres on 23 September, and with that a new poster has been designed. “I had no idea it would take off like this.It’s been 84 years since the release of Avatar… OK, maybe it’s only been 13, but director James Cameron has decided to give the original film a touch-up ahead of the sequel, Avatar: The Way Of Water, which hits screens this Christmas. He also reveals he sold the font for $750 and “very low” royalty payments. Chris says: “It was not my intent to have it used for everything. In the film, Gosling is haunted by sightings of the font on “hookah bars, Shakira merch and off-brand teas”. With that broad range I began to see it everywhere, mortgage ads, construction logos, it got out of control.” “I sold the rights and it ended up being with the font set on every computer in the world. “I was thinking very earthy, Middle Eastern, almost hieroglyphics,” he explains. The CBS interviewer asks Chris why his design is considered one of the most hated fonts, and he says at the time he believed it was well thought out. “This man, this… professional graphic designer. “He just got away with it,” he continues. In the sketch, Ryan Gosling describes Avatar’s typeface choice as a random selection, “like a thoughtless child just wandering by a garden, yanking leaves along the way”. I just started scribbling this alphabet… and ended up developing the entire font set.” I was studying the bible and looking for God and this font came to mind… thinking about Biblical times, Egypt and the Middle East. “I designed it when I was 23, right out of college. “I had no idea it would end up on every computer in the world,” says the graphic designer during the video interview, which you can watch here. Now the film has gone viral, Chris Costello, the original designer of the font, has spoken to CBS News in reaction. Starring Ryan Gosling as Steven, a man tormented by the use of the Papyrus font on the Avatar logo, the three-minute sketch tears the design choice to shreds in brilliant satire. This weekend’s Saturday Night Live featured a sketch that resonated with design fans around the world.
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